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However, despite its offers on consumer electronics the company said this helped in improving sales of other categories. “On day 2 of the sale (May 15), Flipkart was seen promoting deals on mobiles which led to a huge spike in sales of relevant cross categories like men's clothing and men's footwear,” Vasudev said. Home to brands like Tommy Hilfiger, Vero Moda, Adidas, Puma, Reebok, Amazon.in has launched 150 new brands. Amazon told Zeebiz that high street fashion brands sales were growing at a faster pace. “It is interesting to note that brands like Arrow, Levis, Fila, Sparx, Woodland saw growth upwards of 11 times,” Sirdeshmukh said. Further he added, “Majority of our top fashion brands saw a spike of over nine times across categories. This shows the demand for such brands on the platform.” "Premium watches is another sub-category that has performed well with premium brands like Casio, Citizen and Times clocking upwards of 6X. Handbag brands like Caprese, Baggit, and Hidesign have grown upwards of 11X, 13X and 8X respectively (all in terms of units sold compared to a regular day)," Amazon's Sirdeshmukh said.  Flipkart also launched a ‘refresh’ campaign in January this year which was to offer customers trendy fashion at affordable pricing. “With the help of over 100+ fashion experts, the refresh campaign has helped customers to solve the confusion of fashion trends resulting in the highest historical ever new customer acquisition to date with 60% repeat customer base every month,” Vasudev added. Flipkart claimed the Big 10 Sale garnered millions of customers and from all over India.

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